Maximizing Visibility for Your Game

Sue Bohle

Thu., June 10, 11:00–12:30, Beefeater

How do you generate visibility for your game? When do you start — when the game is in development, or after it is finished? How do you get a buzz going, create anticipation? How do you reach all the niche markets for your title?

This session will be packed with tips on different techniques to reach game, virtual world and educational media as well as traditional mainstream publications as well as covering how developers can use social media — Facebook, Twitter, YouTube and Linked In.

The speaker will show you examples of the best PR techniques she has seen across a wide swatch of game companies in various niches in a fast-paced session. She will also be available after the session to answer questions.