Brian M. Winn is an associate professor of telecommunication, information studies, and media and director of the Games, Entertainment and Learning (GEL) lab at Michigan State University. Winn designs, creates, and researches interactive media design, including game design, digital game-based learning, and interactive health communication. Winn’s expertise is in designing engaging serious games that balance learning, pedagogical, and gameplay objectives. Winn’s award-winning interactive media work has been presented, exhibited, and experienced around the world. Winn is also an accomplished teacher who became an Apple Distinguished Educator in 2001 and a Lilly Teaching Fellow in 2005. Winn is a co-founder and co-director of the undergraduate game design and development specialization and the serious game design Master of Arts program at MSU. Winn serves as faculty advisor of the MSU SpartaSoft game developers student group and a coordinate of the Michigan Chapter of the International Game Developers Association.